Innovative Retail Solutions for Enhanced Customer Experience
"Balancing Business Needs with User-Centered Design"
This project is currently under confidentiality agreement. Details have been generalized to respect NDA requirements while demonstrating methodology and learnings.

My Role: UX Designer
Team: 6 people from different majors and countries
Timeline: 48-hour intensive design sprint
Context: SCADpro industry partnership challenge (currently under NDA)
The Challenge: Explore innovative retail solutions that enhance customer experiences and streamline operations within Walmart's ecosystem, working with provided customer persona.
The Solution: Forward-thinking concepts balancing user-centered design with business operational needs, developed through rapid cross-cultural collaboration and structured ideation methods.
The Impact: Successfully delivered comprehensive solution concepts addressing both customer pain points and operational efficiency within tight timeline constraints.
Our team had a vast range of majors, and included both graduate and undergraduate students. We were also each from a different country and degree program, but we meshed really well! We were able to use the range of talents to support each other and fill each other's skill gaps. Personally, I learned a lot from the Service Design major on our team, and plan on using new business-focused skills for future projects.
I found that this method took the pressure off and allowed our team to let out silly or problematic ideas first, and get to the good stuff. Sometimes your first idea isn't your best idea, and that's perfectly okay!